Press Release Template for Product Launches (2026 AP-Style)
A clean press release template for startups and tool launches — headline, lede, quotes, boilerplate, and distribution checklist that reporters actually scan.
A press release is not a blog post. Reporters skim for news value in 10 seconds. If the news isn’t in the first paragraph, you already lost.
When a press release is worth writing
- Real launch or major feature ship
- Partnership with known brands
- Funding / milestone with numbers
- Research or data nobody else has
Skip it for minor UI tweaks dressed as “revolution.”
AP-style template
FOR IMMEDIATE RELEASE
City, Date —
Headline
Outcome + who + novelty
Example: FlowCaptions Launches Free AI Presentation Maker With One-Click PPTX Export
Lede (1 paragraph)
Who did what, when, why it matters — include the key fact early.
Body
- Problem context (2–3 sentences)
- What shipped (features as facts, not hype)
- Proof point (users, speed, free access, etc.)
Quote
One founder/operator quote with a human voice. Not “We’re thrilled to announce synergy.”
Boilerplate
2–3 sentences about the company.
Contact
Name, email, URL.
Headline formulas
- Brand + launches + product + standout feature
- Brand + opens + free tool for + audience
- Data release: “New report finds X”
Distribution checklist
- Publish on your newsroom / blog URL
- Send to niche journalists with a personalized first line
- Attach 1 screenshot + logo pack
- Offer a founder interview in the email
- Follow up once — not five times
Related guides
Frequently asked questions
How long should a press release be?
400–600 words. Shorter is better if the news is clear.
Can AI write press releases?
Yes for structure. Then strip hype, add one exclusive detail, and fact-check every claim.
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Press Release Writer
Press releases that journalists actually want to read.
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